Subject: [ETI Main pdf 1A1.02.08.01] Tent Making - Please Forward
From: "End Time Issue Ministries" <[email-masked]>
To: "Lists @ ETI Min" <[email-masked]>
Date: Sun, 4 Aug 2002 18:53:10 +0200

Greetings

As you know our ministry is dependent on tent making and donations.  The attached article has been produced for our business clients and associates but may be of interest to you as well.

It would be greatly appreciated if you would forward this to any business people you know.

Warm regards and blessings

James Robertson
END TIME ISSUE MINISTRIES

A STRATEGIC APPROACH TO WEB SITE DESIGN - DOING THE RIGHT THINGS ON THE INTERNET

ABSTRACT: After conducting detail research on the Internet with regard to the critical factors in web site design, it was concluded that certain strategic factors which are essential from a Strategic Marketing Planning Perspective are not widely addressed.

This article presents a set of seven critical factors relating to web site design from a strategic marketing planning perspective. These factors comprise (1) Corporate strategic and market context, (2) Corporate competitor analysis, (3) Corporate SWOT analysis, (4) The right things for the corporation to be doing on the Internet, (5) Marketing and sales design of the site and generation of content, (6) Web site promotion and marketing and (7) Technical design and construction.

Each of these factors is weighted and a brief explanation provided as to their significance and relative importance. Reference is made to a number of sources of additional information and to an eBook that is in course of preparation.

WRITER : Dr James Robertson PrEng

PUBLISHED BY : James A Robertson and Associates

DOCUMENT TYPE : Research Report

ISSUE DATE : 4 August 2002

KEY PHRASES : Internet, marketing, strategy, strategic marketing planning, web site design

COPYRIGHT : This article is copyright, James A Robertson and Associates 2002©. The article may be copied and distributed as required provided the entire article is copied and the source is acknowledged.

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Following are links to the resource sites referenced in the attachment:

Site Sell - offers a series of excellent "eBooks" including "Make Your Site Sell", "Make Your Knowledge Sell" and "Make Your Words Sell" as well as an eProduct pricing expert system "Make Your Price Sell" and other resources -- www.sitesell.com/jar-a.html

Wilson Internet - offers an exceptional repository of articles and links to articles on Internet Commerce -- http://wilsonweb.com/a/go.to/jar01

Web Position - offers an expert system to assist in designing web pages for maximum search engine traffic and for managing the submission process -- http://www.webposition.com/d2.pl?r=NJH-555A

Atomz Search - offers an excellent site search facility, free for small sites but scalable to enterprise level, also offers content management services -- www.atomz.com

Web Trends Live - offers comprehensive web site traffic monitoring, free for small sites but scalable to enterprise level with a wealth of traffic reporting -- www.webtrendslive.com

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